Post by geralderner on Aug 31, 2015 3:49:10 GMT -6
Many companies strive to achieve higher rankings on top ranked search engine sites such as Google. Search Engine Optimization, commonly referred to as SEO, is a method for increasing page rankings through enhanced content, link building, and keyword placement. Google monitors content to ensure it is not spam. Spam reports ensure non-relevant pages are removed from search indexing. This process only increases rankings for organic not paid search results. Google provides many tips to assist companies with increasing page rankings. Many of these tips provided by london seo services revolve around site design and page information.
SEO for Google: What Should Content Include?
When wanting to utilize SEO for Google, a business must keep in mind that content needs to be unique as well as accurate. Page title tags need to include a keyword which is not common. Titles are shown in the search result listing as the first text line. Any words included in the query are bolded within the result. A title may list the website name, business name, and any other additionally important information. The title should also provide an accurate description of the viewable content. Every page needs to have a unique tag so it can be identified separately from other site pages. Titles should be as brief as possible without losing the overall point. Longer titles get cut off when the results are displayed.
Each page also has a Meta tag description which provides a summary of the content. This can consist of a sentence or even a small paragraph. Google provides Webmaster Tools to ensure the length and wording are correct. Search engines often find a portion of content to display as the result description. If a selection cannot be found, the Meta description can be used instead. The summary needs to be informative, interesting, and well written. Page descriptions also need to be unique to assist with searches where multiple domain pages may appear. URL structures will be more efficient if they can be easily understood and properly convey the associated content. Using words is more effective than the use of numbers in URLs. Directory structures need to be simple so visitors do not have difficulty finding their way around the site.