Post by eliza on Aug 22, 2015 5:10:07 GMT -6
Here is a list of general factors that a business should consider when assessing their website and Google Places listing for Google search engine optimization. Because of their very close relationship, we have combined Google organic and Google Places optimization recommendations together throughout this document.
If you are having difficulty gathering or analyzing the information discussed within this article, please speak to a top seo for assistant.
1) General review of the business website - to see if anything really sticks out that would prohibit/discourage visitors from contacting your company. The site does not have to be extensive and flashy, but does have to be easy for visitors to find the information they are searching for - including the business' contact information.
2) Does the website have the business name, address, and phone number listed on every page? Together the name/address/phone (n/a/p) make up what is called a "citation". When a website on the internet contains a business n/a/p, Google will consider that a valid business citation. The more citations a business has showing (that matches the citation information they have on their Google Places listing), the better it the Places listing will rank. Just make sure to use the exact same information/format for the n/a/p that is showing in Google Places for the business. Always keep it consistent.
3) Is there a call to action easily seen on the website? It is important to give visitors direction and purpose when it comes to navigating your site and taking action before they leave.
4) Does the business have a logo and uses it on every web page?
5) What keywords are associated with the website (if any), and are they the best selection of keywords for ranking the site? Within your web browser click "File", "View Page Source". You should be able to see towards the top of the source page if it contains a good meta description and keywords for the site's Home Page.
6) In general, how much competition is there for the chosen keywords? If extremely competitive, are there more appropriate keyword sub-categories that the business could dominate or competitively rank?
If you are having difficulty gathering or analyzing the information discussed within this article, please speak to a top seo for assistant.
1) General review of the business website - to see if anything really sticks out that would prohibit/discourage visitors from contacting your company. The site does not have to be extensive and flashy, but does have to be easy for visitors to find the information they are searching for - including the business' contact information.
2) Does the website have the business name, address, and phone number listed on every page? Together the name/address/phone (n/a/p) make up what is called a "citation". When a website on the internet contains a business n/a/p, Google will consider that a valid business citation. The more citations a business has showing (that matches the citation information they have on their Google Places listing), the better it the Places listing will rank. Just make sure to use the exact same information/format for the n/a/p that is showing in Google Places for the business. Always keep it consistent.
3) Is there a call to action easily seen on the website? It is important to give visitors direction and purpose when it comes to navigating your site and taking action before they leave.
4) Does the business have a logo and uses it on every web page?
5) What keywords are associated with the website (if any), and are they the best selection of keywords for ranking the site? Within your web browser click "File", "View Page Source". You should be able to see towards the top of the source page if it contains a good meta description and keywords for the site's Home Page.
6) In general, how much competition is there for the chosen keywords? If extremely competitive, are there more appropriate keyword sub-categories that the business could dominate or competitively rank?