Post by account_disabled on Sept 16, 2023 4:29:55 GMT -6
Last click from any channel This model is the same as Universal Analytics' default Last non-direct click model (last indirect click), i.e. the last click that came through any channel (excl. direct traffic). Direct traffic is therefore always ignored in the Google Analytics 4 model, and a separate last-click model is no longer available, as in Universal Analytics. In this model, 100% of the conversion is recorded for the last channel that the customer clicked on before the conversion was completed. First click through any channel The conversion is recorded entirely from the first channel that the customer has clicked on before converting.
Linear considering all channels In the linear model, the credit for the conversion is evenly distributed among all the channels that contributed to the conversion. Location-based considering all channels 40% of the conversion Phone Number List is considered to be caused by the first and last click, and the weight of the remaining 20% is given equally to all other contact points on the purchase path. Time effect that takes into account all channels Greater credit for the conversion goes to those contact points that are closer in time to the conversion, i.e. in this case, the channel that closes the end of your customer's purchase process gets more weight.
Ads-preferred model Last click that favors Google Ads: 100% of the credit for the conversion is given to the last Google Ads channel that the customer clicked on before converting. If there is no Google Ads channel in the conversion path, credit goes to the "Last click through any channel" attribution model (the first presented model in rule-based models). Analyzing customer journeys in Google Analytics 4: how do you get started? When you are logged in to your Google Analytics 4 account, you can view different attribution models from the Advertising summary, Model comparison and Conversion paths. In the reports created there, you can use the attribution models I just presented in practice.
Linear considering all channels In the linear model, the credit for the conversion is evenly distributed among all the channels that contributed to the conversion. Location-based considering all channels 40% of the conversion Phone Number List is considered to be caused by the first and last click, and the weight of the remaining 20% is given equally to all other contact points on the purchase path. Time effect that takes into account all channels Greater credit for the conversion goes to those contact points that are closer in time to the conversion, i.e. in this case, the channel that closes the end of your customer's purchase process gets more weight.
Ads-preferred model Last click that favors Google Ads: 100% of the credit for the conversion is given to the last Google Ads channel that the customer clicked on before converting. If there is no Google Ads channel in the conversion path, credit goes to the "Last click through any channel" attribution model (the first presented model in rule-based models). Analyzing customer journeys in Google Analytics 4: how do you get started? When you are logged in to your Google Analytics 4 account, you can view different attribution models from the Advertising summary, Model comparison and Conversion paths. In the reports created there, you can use the attribution models I just presented in practice.